Imani impressionz which is a leading printing and branding company in Ghana has opened it’s new digital solutions center in Accra.
The opening was heralded by the launch of a unique label machine to help the local market brand their products to meet international standards.
Hitherto, branding of products such as sobolo, among other drinks and other edible products had not been properly branded, thus, hasn’t enjoyed market penetration and patronage.
The General manager, Mr Sheriff Ayew said ‘ There has been a public call to local businesses to brand their products well to attract buyers ; in view of this, Imani impressionz has provided the branding solution to change the face of made in Ghana products’.
Also, According to the marketing manager, Mr. Victor Ativie, ‘Imani promises to make it’s cost affordable for everyone, particularly, business start ups’.
Product branding in Ghana is gradually growing and business interventions such as this will promote the manufacturing industry a great deal and help make entrepreneurship attractive to the youth.